How to Design a logo – Time Lapse Logo Design (Sketching/Adobe Illustrator)

March 9th, 2010 by



www.mmagic.net – Professional Graphic Design I filmed myself from start to finish, the process of designing a logo and time lapsed the whole thing for your viewing pleasure! :) The Logo: The brief required me to design a logo for “Saniware” a company which specializes in sanitary wares and bathroom toilet fixtures. It was essential for the logo to have a distinct logo mark. This mark must be modern, fresh, uncomplicated, bold, positive, and best of all elegant. It also must express modernism, design, high quality and eco-friendliness. I hope you enjoy! Cheers, Mason Roberts

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25 Responses to “How to Design a logo – Time Lapse Logo Design (Sketching/Adobe Illustrator)”

  1. Comment by webguruindia

    Really liked the effects given over here.

  2. Comment by Raneosa

    Awesome man .. gj ! <3

  3. Comment by muttbutt

    phew… u;re end logo is pretty good… i was thinking until u made that last one that they were just too freakin weird… but it looks very nice
    good vid… but u shoulda showed us u’re sketches more clearly… ( i think) we wanna see u’re skills

  4. Comment by nickolaz107

    Nice very nice logo!!

  5. Comment by macouco

    if you had spoken it wouldn’t be so clear.

  6. Comment by lazzzy

    sooooo fast lol

  7. Comment by mlynn7

    well yeah that is it in a nutshell, but a lot of time passes in between.

  8. Comment by SerbianCobra

    how long did this take you timewise?!

    especially the sketching

    btw. great tut.

  9. Comment by uiman

    Really nice design, thanks for sharing this.

  10. Comment by Georgewarrior

    MMagic, arent logos better if they are simple and therefore memorable and describible? In my opinion this logo doesnt have those characteristics.

  11. Comment by Dominic2oh9

    probably not an edgy logo, more smooth. and as he did, u used ideas of water droplets to help him, water=natural lol.

  12. Comment by rajeewarox

    This is great man…!!!
    ThanX!

  13. Comment by MMagicDesign

    Well I pretty much know what one is right for the client, because it will jump out at me from the page! If you have invested enough time and thought into the brief then it will be easy to tell what design is true to the company! Cheers! :)

  14. Comment by joelui89

    something being friendly with the ecosystem??
    maybe a person hugging the world?? i dunno haha

  15. Comment by joelui89

    aah i see that knoww, but how did you choose the drawing that would define the company’s corporate image? after all that drawing, how do you choose witch one is the most viable one??

    im gonna ask allot of questions, because this is what burns me more about design….>_>…i still cant get it right…

  16. Comment by MMagicDesign

    Well from the ideation stage you can see I was taking inspiration from water droplets and the many abstract forms they take. Also I based the logo loosely on the form of the letter ’s’.

  17. Comment by joelui89

    so what do the shapes, colors and typography mean in the whole logo?, where do you express what??

  18. Comment by GUTTGrinder

    how do you express eco-friendliness when making a logo?

  19. Comment by bobski1976

    oh yeah i dont expect you to do it for nothing ! contact me.

  20. Comment by bobski1976

    oh wtf the crao is going on when everytime i design anything with straight clear smooth egdes the whole thing goes and pixelates like crazy and then its well hard to find the lines to be true.

  21. Comment by bobski1976

    m8 maybee you can help me out. the thing is i have adobe photoshop and i am trying to create my business logo to go on to a business card. the thing is i have designed my logo already it needs a whole lot of tweeking. lmao i have done it about a hundred times first started with ms paint. wtf is that crap. got photoshop managed to play about with it on there. but it still needs the proper touch. eg smooth edges lmao. can you contact me and i will e-mail you my design.

  22. Comment by MMagicDesign

    Cheers man! :)

  23. Comment by mastergamer987KA100

    jesus crist that intro was FRIKN AWESOME

    Nice tutorial by the way

  24. Comment by MMagicDesign

    Adobe Illustrator CS3, I forgot what the song was… It’s by DJ Tiesto tho!

  25. Comment by MMagicDesign

    Just go through them manually and when you find one you like duplicate it below and keep going through them manually!