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However, when it comes to web designing, many designers overlook the enigmatic power of colors. It can bring life to any image, text or graphics. It can create the atmosphere needed in order to capture the viewer’s decision and loyalty. These are the reasons why colors should be on our topmost list of things that need to be considered in mounting a web site. You don’t want a drab looking site, do you? It will appear, melancholic, chaotic, plain and boring. Thus, colors must be chosen in order to complement the site’s ambiance, feelings and purpose.

Web browsers only see 256 colors. However, there are times when the number may not appear as such because no browser shares the same 256-color pallet. Nowadays, web browsers are sharing 216 common colors. Thus, in order to complement to other web browsers, web designers must stick to the 216-color pallet. If they go beyond this color pallet, chances are the colors may not exist on other browser. In order for the browser to display that particular color, it will need tiny dots from the colors native to the browser. The process is called dithering. Unfortunately, this will result to the distortion of some tiny dots. Further, this will make the image appear speckled and without a solid color. In connection to texts, dithering will make them blurry and hard to read.

Verdict: Web designers must use browser safe color when using solid color as a design element. However, caution must be exercised.

There are times when we feel we are tricked by our eyes. In fact there is what we call mirage? An optical illusion and there is a long list of optical illusions that can otherwise trick us. But there are times when we are neither tricked or deceived in fact it is an act of science. How do this happen?

At the back of our eyes, there is a thin layer of tissue. This layer of tissue contains millions of tiny light-sensing nerve cells which are called rods and cones. Our eyes have ample decoding cones. These cones are the ones responsible for responding to specific wavelengths of light. Say, when you look at a red box, the cones that have detected the red wavelength become exhausted and fatigued. As a result, opposite cones in the eyes start to enter and different colors are made apparent.

Eye fatigue is one of the important considerations in designing a web site. Thus, avoid colors that are tiring to the eyes. It can result to disaster and can further result to giving of wrong notion or idea to the viewers. Colors like red and yellow, strains the eye faster than any other colors. Thus, limit the use of these colors. Use them on areas that need emphasis and focus. This will surely pull viewers attention. Other that those areas – a big no-no!

Mathematics is often closely related to the arts. Unfortunately many people are under the impression that structure and method will limit creative expression when in reality the two often compliment one another.

In Web Design, mathematical principles such as grids can aid the designer during the creative process. Using grids for arranging layout types and structuring content is a well-known method that is gaining popularity in the field of web design.
Intentional design plays an important role in Web Development and in this article we look at the benefits of grid systems and the effective use there-of in design.

What is a grid?
In basic terms, the grid is a system used for aligning visual objects on a framework of regularly spaced vertical and horizontal lines. Grids enable designers to find an initial visual platform for the layout and design of graphical elements on a page.

Using grids in Web Design:
In web design, functionality and aesthetics go hand-in-hand. One of the advantages of using a Grid-system during the design process is that it creates visual balance, enhancing the overall appeal of your site.
As with any other art form, mastering the usage of the Grid is something that requires both time and practice.

The benefits of grid-based Web Design:
Grids are useful for rationalising nonsensical visual content and if used properly it can enhance site-usability and impact. If the appearance of your website is accessible and appealing to online users, very little will prevent them from using your website as a platform for decision-making. Listed below are some of the benefits related to the use of grid design:
•    Using grids will help you to think relational about the different elements on your page.
•    It introduces systematic thinking into the creative process.
•    Grids will prevent you from isolating elements in your design –forcing you to come up with a solution that will work as whole.  
•    The grid functions as a valuable reference point from where you can exercise better control over your design as a whole.

Visit our website to read more about using Grid in website design.

A link strategy that places a web site as an authority in a web community or neighborhood can be a powerful way to catch the attention of the search engines.
Links from web pages with a low PageRank can harm your own web site. Be cautious of these sites or you will be punished as well.
Typically all incoming links to a web site hold some kind of significance.
Links that your web site content has more in common work best for your ranking.
The best kinds of links are the ones that include appropriate keywords. These words tell search engines what the referenced web site is about.
Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this isn’t always the case.)
Try to monitor your links for proficient linking.
When your content changes, be sure to modify links on your web site.
It is recommended to create a link strategy and a link structure to better increase traffic flow to your web site.
Hire a professional search engine optimization company if you are unsure about links.

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

CODANK Charlotte Web Design is here to provide companies with some of the essential web design tips that every web site should follow. Be sure to refer back to our first set of tips here.

CODANK Tips for Web Design

Browser Compatibility – All sites should be browser compatible. Your site’s look should be the same in Google Chrome as well as in Mozilla Firefox. It is wise not to stop designing a web site after you have found out that it looks marvelous on Internet Explorer. Consult with your designer to make sure that all HTML is correct for each browser.

Navigation – Create navigation on your web site that makes it easy for visitors to go through it. It is best to place all important links at accessible spots of the page – preferably right on top. Try to link as many pages of your web site as possible.

Comprehensible Font – Try to steer away from bright colors and font that may not be available on most computers – such as Comic Sans. The best professional fonts to stick with are Arial and Verdana.

Links – Make it a mandatory duty to check for broken links within your web site before loading it to your web server. In applications such as Dreamweaver you are able to check for broken links on any file.

If you design your web site by using the tips and suggestions from above, CODANK Charlotte Web Design guarantees that each one of your visitors will have a wonderful first impression of your web site.

If the website seems to be tricky to navigate then customers are likely to leave the site altogether, which defeats the object of having a web presence to promote your company and increase sales in the first place.

After some research we have discovered that functionality goes hand in hand with knowing your target audience. This is key to the design of the entire site, as designers will need to make the website accessible and appealing to this market.

For example, a website built for information or to promote services to the older generation of online user’s needs clarity, bold navigation which easily guides the viewer through the website and doesn’t alter from page to page – both of which will reassure the user. Coupled with this a predictable and logical layout, with a design that compliments the content, are also required.

Evidently this particular generation of web users will utilise websites such as the BBC, NHS or an ecommerce site like John Lewis, which all ensure functionality takes precedence over groundbreaking website designs.

For the younger target audience or the design community, an opportunity to be creative and experiment with the parameters of web design is present. They can either be for an individual bespoke client or a portfolio site.

Some of the most innovative designs are evident in portfolio sites especially for creative industries, obviously website design as well as graphic design, fashion, illustration, film and photography.

Design takes priority over the functionality here, as the designer will presume that the target audience is web savvy and capable of exploring the site with a keen eye, quickly familiarising themselves with the style and order in which the site is to be viewed in.

The user is prompted and stimulated with clever uses of flash galleries and the use of jQuery in the navigation, content and layout – all contributing to the interactivity of the site. Because of these elements it could potentially alienate the older web community from viewing a site like this, but because the designer knows the target audience this allows a free rein to showcase their skills and create a unique and exceptional website unlike anybody else’s.

There is an expectation within the design community that when you design your own portfolio website that it will be brimming with design, with functionality almost a secondary concern as the aesthetics are key. Tools such as nifty drop downs allow the site to be minimalistic yet pleasing on the eye.

So discussions of design vs functionality remain open to debate, but discovering and understanding your target audience seems a constant theme throughout. This allows the designer to gauge the balance between web design and functionality, and which should take priority.